FAST COMPANY: What is innovation?
HANNAH CHOI GRANADE: Innovation is being faster, better, cheaper. That's what the high-tech internet revolution was all about. The clean-tech revolution needs to be about being cleaner, better, and cheaper than the traditional energy solution. We're being given a tradeoff between cheap but dirty and clean but very, very expensive. That's not innovation. Nobody wants to be cleaner if that means having something that's not quite as good and way more expensive. What I love about Advantix is that we offer our customers way more solutions that have better performance, are cleaner for the environment, and save them money. That's what the clean-tech revolution needs to be all about. That's what innovation really is.
Real Innovation
Hannah Granade brings more than 10 years of experience in developing energy and environmental
management solutions to address the most pressing challenges facing companies today. As president,
she plays an instrumental role to the growth of Advantix Systems, a leading global manufacturer of
energy efficient HVAC systems for commercial and industrial applications.
Prior to joining Advantix Systems, Hannah was a Principal in the management consulting firm McKinsey
& Company, where she served energy, industrial and aerospace and defense companies extensively
on strategy, growth, regulation and climate change topics. Hannah currently serves on the Research
Advisory Council of the U.S. Green Building Council, as well as the LEED 2012 redesign committee, and
acts as an adviser to several clean tech investment firms. She received an A.B. cum laude from Harvard
College.
