"Generating innovation stems from believing in innovation. Being innovative doesn't mean being shocking or overblown. Innovation van be simple. Innovation is a desire to continuously and consistently create efficiency and that might be a little different from the notion you think about innovation. If you think about the ideas that have been destructive over the past ten years, they seem to share a common thread of wanting to make things simpler. Think of Google, Facebook, and Twitter. They all share that in common. I think innovation can be stifled by trying to be world-changing and paradigm-shifting off the bat. If you start small I think you'll see that innovation is everywhere." -- Rana Sobhany
New Year's Business Resolutions
Rana Sobhany, co-founder of Medialets+
Rana Sobhany is not a marketer, at least not in the traditional sense. She is a brand storyteller who believes that polish is the key to success in creating a lasting and memorable brand. Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana applies her unique style and methodology of integrated marketing communications to promoting companies and ideas across political, nonprofit, mobile, entertainment, advertising and social channels.
As co-founder of Medialets, the largest in-application analytics and advertising platform for the iPhone, Rana Sobhany has been deeply involved in the successful design, implementation, and execution of comprehensive iPhone application marketing campaigns for products across the industry since the very beginning of the space, and was among the first to promote app marketing as a discrete practice. She has coached mobile application developers at every level: solo developers; indie development shops; creative and media buying agencies; and large, venture-backed application firms. As a thought leader in the field of monetizing iPhone applications, Rana's assistance is often requested to help guide new and experienced developers through the world of marketing. Rana is a frequent speaker at mobile conferences, helping educate developers about how best to fit their products into the iPhone ecosystem.
