"When you're thinking about developing a social media strategy the most important thing to do is to think about what your audience wants. What type of content is going to resonate with your audience, and what's going to deliver value to them? So rather than focusing on your own agenda, about what you want to accomplish and what you want to say, put yourself in the mind of your audience. Think: "What do I want? What is going to entice me to follow a brand on Facebook, or to follow a Twitter account, or to click through to a website? And what's going to be attractive enough to me to cut through all the other clutter and noise that's out there competing for my attention." So focus first on the audience." -- Gayle Weisswasser
Learning and Growing
Gayle is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media strategy for Discovery and its networks and corporate initiatives. This includes Facebook and Twitter strategy and implementation, as well as social media outreach, partnerships with social TV services, and social media monitoring. Prior to Discovery, she worked at a crisis communications firm, where she helped corporate clients develop and implement non-traditional communications plans around products, issues and crisis response.