"I ask, plain and simple. I figure out who's the person, or who are the people, who can help me get from where I am to where I need to go, and there's a sense of humility that comes along with asking. You humble yourself because the easiest thing to do as a business owner is to think that you are the end-all be-all and that you have every answer, so open yourself up, ask, have that sense of humility. You never know what you might find." -- Erika Napoletano
How do you find out what you don't know?
Erika Napoletano is the Head Redhead at RHW Media, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for “unpopular thoughts and blunt advice - delivered” and consistently strives to say what others won’t and don’t (but should) about marketing, social media, business integrity and life in general. She’s the author of two forthcoming books (due out Spring 2012) including The Power of Unpopular with John Wiley & Sons, a columnist for Entrepreneur Magazine, was recently named by the Denver Post as one of Colorado’s top Twitter Personalities and received the 5280 Magazine Top of the Town 2011 Reader’s Choice award for Best Twitter Personality.