"So this is one of my favorite ones. How can a team make better decisions? Wow. Number one rule is role clarity. If people understand their roles and what's expected of them they will rise to the occasion. The second is reverse-engineer back from success. What do you want to have happen? Figure out the end point and reverse back into making that a win. And the third thing is, there can't really be penalties for making mistakes. You've got to have a no-penalty zone." -- Eileen Gittins
How can teams make better decisions?
Eileen Gittins is the founder and CEO of Blurb, the creative publishing and marketing platform that enables anyone to design, publish, market and sell professional-quality books. She has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography throughout her career. A passionate advocate for enabling technologies that offer new ways to do valuable things, Eileen is democratizing publishing for the rest of us with Blurb, which has published more than 1 million book titles since the company launched in 2006.