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30 Second MBA

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"So how do you give your boss positive or negative feedback without sounding like a suck up? It's a really good question, because a lot of us are afraid of that. But the very little known secret is that bosses actually don't get very much feedback at all. They are actually kind of hungering to have any sort of feedback interaction with anyone on their team. So my recommendation in terms of how to provide boss feedback is very simple--do it, do it early, and do it frequently. And be really sincere about it. And flowers--that always helps too." -- David Selinger

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David Selinger first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David increased Amazon’s annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services.

David has decades of experience, from developing the first Javascript-powered ad delivery system for Flycast—the same technology used by Google AdSense, DoubleClick and Overture—to leading Overstock’s personalization efforts as Vice President of Software Development and Data Mining. David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company.

David holds a broad collection of awards and standing patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. David’s accolades also include the coveted PC Magazine Editor’s Choice Award (won for 2Roam Wireless, acquired by Air2Web). David received his BS in Computer Science from Stanford University.

@daveselinger

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Asking Questions

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