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30 Second MBA

TRANSCRIPT

"I believe the best way to address making mistakes in the online realm, in social media especially, in online communities, is really no different than in real life: you need to own that mistake. I think the key mistake that most brands or individuals make is not address it quickly enough, because the speed in which interaction takes place online is different than in real life. You really have to address it as quickly as possible. So the speed in which you respond, even if it's just admitting the mistake, is key." -- Ryan Boyles

Question

How do you handle mistakes?

I am a driven leader with 15 years in the software industry. Started my career as a software developer in the nineties when the internet was young and so was I. I'm a techie working in marketing, driving world-wide social media strategy for IBM Software and Impact conference. My professional expertise includes ui, mobile, cloud computing and enterprise collaboration. I'm a geek, early adopter, connector, community builder. I produce Ignite Raleigh and organize Triangle Social Media Club in NC. Current obsessions are Social TV and sampling every #ncbeer made today.

Topic

SXSW

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