"Email, instant message, and other forms of electronic communication enable us to give feedback much more quickly. This is great in the case of positive feedback you want to acknowledge people. As soon as they did something great and you want to reinforce that. But there are situations in which feeback should be given in more traditional, personal channels like in person or over the phone because there's always the chance that more electronic mediums leave something for misinterpretation that can be avoided in person." -- Pasha Sadri
Team Talk: Polyvore on Successful Start-Ups
Before cofounding Polyvore, Pasha was a principal software engineer at Yahoo, where he built several products from scratch, including Yahoo Pipes and Yahoo Trip Planner . Polyvore was one of Pasha's many ideas for a startup (the others included dirt pills for city kids, tomato-scented vegetable spray, and hydroponic restaurants), but the team is glad he chose Polyvore over those ideas. Pasha has a degree in Mechanical Engineering from UC San Diego.