FAST COMPANY: What do you believe is possible that others don't?
MAGGIE FOX: What I believe is possible that others mights not is that the key to empowering people is through simplification. Every year we decide the three things that our company needs to do and all of the people that are on my team decide on the three things that they need to do to help get us there. And the accountability piece of it is binary: either it got done or it didn't. I don't worry about how you got there. And for me, and our team, that works extremely well--simplifying our priorities down to three things. If you have more than three priorities, you have no priorities.
What do you believe is possible that others don't?
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine’s 100th Anniversary Edition, and in 2011 The National Post named her one of Canada’s Top Innovators.