"When a team's exhausted it's usually because they were pushed a little too hard. People can't run forever, they can't keep going at top speed all the time. However, if you find yourself in a situation where you absolutely have to push through to a certain point, establish a milestone or landmark for the team to say, 'When we get there, it will give us an opportunity to take a break.' If you find yourself doing this all the time, you probably have a mismatch between your resources and your goals, and you have to fix it there--you can't just keep pushing people all the time. Rainbows and happy slogans aren't going to work; these are grownups." -- Jim McCarthy
How do you re-inspire exhausted team members?
Jim McCarthy, CEO of Goldstar, focuses on business development through strategic marketing. Before launching Goldstar in February 2002, Jim was Vice President of Marketing for venture-backed Kiko, Inc., and previous to that developed highly successful sales products for GeoCities until its acquisition by Yahoo! in 1999. He has penned articles on e-commerce and niche marketing for such publications as E-Commerce Times, has been a featured lecturer at such conferences as InTix and Ticket Summit, and was invited to participate in the TED conference in 2008 and 2009. Jim is a graduate of the Anderson School at UCLA and Harvard University.