"If you could have one business superpower what would it be? Actually, I would like two business superpowers. The first one, the practical one, is I would like to be able to transmit thoughts directly from my cerebral function to Powerpoint without a keyboard. The second, perhaps more practical, is the ability to see five years ahead, to understand how where when why and when we'll be communicating and to who." -- Gail Heimann
If you could have one business superpower, what would it be?
Gail Heimann has spent the last two decades building, adding luster to, restoring and supporting the greatest brands in the world.
As Vice Chair of Weber Shandwick and president of Weber Shandwick's New York office, Gail guides strategy, develops and manages award-winning campaigns for top brands in a broad range of categories. She retired the tag to launch the Hanes Tagless T-Shirt, floated a three-story Lady Liberty M&M in New York Harbor to kick off the "Liberate Your Inner M&M" campaign, built the face of Colonel Sanders in the Nevada desert to make KFC the first brand visible from outer space (by satellite) and put a suite of premium European-designed Electrolux appliances in its own suite on the QM2 to herald the brand's introduction to the North American market.
Gail plays a role in the development of campaigns for several Unilever brands including Suave, Q-Tips, Pond’s and Caress in the personal care area and Ragu and Hellmann’s on the food side of the business.
More broadly, her food and beverage portfolio includes KFC, Ocean Spray Cranberries and Masterfoods. She's worked with Burger King, Pizza Hut, Coors Brewing Company and Kraft Foods among others in the category.
Consumer technology continues to be a passion. She is currently engaged on a number of fronts for Microsoft and has worked on multiple campaigns for Hewlett Packard.
In consumer health, Gail has worked for OTC brands including Excedrin and Tylenol and in the areas of reproductive health, diabetes and anti-infectives for Pfizer and other leading pharmaceutical companies.
Gail is currently spearheading awareness and education campaigns for the MAC Global AIDS Fund, the Ovarian Cancer Research Fund and the World Trade Center Memorial Fund.