"At Red Stamp we knew it was time to change strategic direction just by listening to our customers, looking at what our competition was doing, and also realizing our strengths as a company. When we launched in 2005, our mission was, and always is, to make relationships stronger. And we knew that by especially listening to our customers and realizing that there was a wide open opportunity, looking at that competition, that mobile was the place we wanted and needed to be." -- Erin Newkirk
How do you change the strategic direction of your business?
Erin Newkirk is the CEO and co-founder of RedStamp, a tech company on a mission to make relationships stronger by elevating each + every correspondence with style + grace. Prior to RedStamp, Erin was in Brand Management at General Mills, Erin received her MBA in Marketing + Operations from Indiana University Kelley School of Business and has a Certificate of French Studies from the Université Paris Sorbonne.