"Because I am working at a social game studio, when I design the social games, I always prepare on how to engage users into the game. But at the same time, I always design the game so that people want to connect to their friends, and also so that people invite their friends into the game. That is the same online and also in the real world." -- Eiji Araki
How do you take an online community to the real world?
Eiji Araki joined GREE in August 2005 during its start-up stage. As VP of Product at GREE, Eiji led the development of PC based social networking services, mobile social networking services, and several social game titles including "Clinoppe" and "Haconiwa" which are the most successful mobile social games in Japan, played by over 10 million users. Currently he is SVP of Social Games at GREE International, GREE’s first subsidiary located in San Francisco, where he oversees the social games studio.