How do you develop your customer base?
Ben Fischman is Chief Executive Officer of Rue La La, a leader in the digital private sale space, which he launched in April of 2008.
Mr. Fischman led Rue La La, along with off-price e-commerce marketplace SmartBargains.com, to acquisition by leading commerce and interactive marketing services provider GSI Commerce in 2009.
In June 2011, following the acquisition of GSI Commerce by eBay, Rue La La was spun off into a privately held company. Mr. Fischman has maintained oversight of Rue La La throughout its history.
Mr. Fischman has served as CEO of Rue La La since September 2005. An original member of the startup team, he joined the company as Vice President of Strategic Development in April 2000.
Previously, Mr. Fischman was the first Entrepreneur-in-Residence at General Catalyst Partners, a venture capital and private equity firm that invests in innovative technology-based companies.
Mr. Fischman is also the founder of Lids Corporation, an exclusive retailer of sports caps. Established in 1993 while Mr. Fischman was a junior at Boston University, Lids pioneered a new specialty retail category for fashion athletic headwear. Under his leadership, Lids Corporation grew to 350 retail locations. Mr. Fischman sold the company in 2001.
Mr. Fischman currently serves on the Board of Overseers at the Newton-Wellesley Hospital and the Children’s Hospital Boston.