FAST COMPANY: How do you develop your customer base?
ANJAN MALIK: I guess developing any customer franchise is about two basic things. First of all, it's about execution, the execution has to be very high quality, needs to be transparent, needs to be reference-able. That's ultimately how customers get to know you. The second part of it is how you communicate with your client, and there a lot of our investment is what I would call customer touch points. And it's very important to create a matrix of customer touch points, you're touching people at the senior level, and the junior level, and the mid level. And there's very clear and dynamic communication at all times.
How do you develop your customer base?
Mr. Anjan Malik is a co-founder and director of eClerx Services Limited and the executive director of its on-shore subsidiaries. He has over 18 years experience in investment banking, capital markets, consulting and technological solutions. Nine of those 18 years have been devoted to capital markets and the KPO / BPO sector. Prior to his involvement with eClerx, which he co-founded in 2000 along with Mr. Mundhra, Mr. Malik ran the credit trading department for Lehman Brothers in London. Prior to Lehman, he worked in Europe as a senior consultant with Accenture’s capital markets practice. Mr. Malik holds a Masters of Business Administration degree in finance from The Wharton School, University of Pennsylvania (USA) and a first class Bachelors of Science degree in Physics, with honors, from the Imperial College of Science and Technology, London (UK).
