FastCompany.com expert blogger Mark Dziersk is VP of industrial design at New York's Laga|one80 and a past president of the Industrial Designers Society of America. Here's an excerpt from a post entitled "Design Thinking: What Is That?"
"Design in its most effective form is a process, an action, a verb, not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ, and their effectiveness is arguable, but the core of the process stays the same. It has taken years of slogging through 'design = high style' to bring us full circle to the simple truth about design thinking: that when used effectively, it can be the foundation for driving a brand or business forward."
FastCompany.TV
The Art of the Arena
Dan Meis, who designed Los Angeles's Staples Center and the Philadelphia Eagles' Lincoln Financial Field, tells Robert Scoble about his innovations and inspirations. Find out more about the trends in cutting-edge stadium architecture in this exclusive interview. fastcompany.tv/video/the-creative-process-sports-stadium-design
