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Net Company - Fall 1999 - Full Index

Welcome to Net Company -- Fast Company's quarterly supplement devoted to all things digital. This provoking magazine will explore whole new dimensions of competitive thinking -- new business models, new business challenges, new business opportunities -- that lead readers to examine their own assumptions. Net Company will also highlight people, teams, and companies that are executing their ideas with precision, and seek out techno-talent that has yet to be transformed into over-hyped celebrity. Finally, in a digital world made up of zeroes and ones, Net Company will focus on the unit of one -- the individual who breathes life into new technology.

Backslash: New Uses for Old Technology
The pencil.
Book Report - Time Keeps Getting Faster
An inside look at James Gleick's insightful new book. Gina Imperato
Brand Matters
The man behind the Gap's move to the Web. Scott Kirsner
Chat Room - Time Zero's Big Idea
Gina Imperato
First.Site - Time for Zero Time
"Zero Time is about the ability to react instantaneously, to provide value for every customer at every opportunity. Without the Internet, you can't be Zero Time -- period." Gina Imperato
Four Rules for Great Experiences
Advice on how to deliver compelling online experiences. Scott Kirsner
Letter from the Editors - You're in Net Company
A supplement for the new world of digital business. the founding editors
Nathan.Com
How to build a successful personal Web site. Daniel H. Pink
Real-Time Zero Time
Gina Imperato
The Brand Called URL
At the heart of the Web are two important lessons about your career: You are your most important product, and everything about you gets more valuable when you use technology to leverage it. Daniel H. Pink
The Customer Experience
Forget faster or cheaper. The Web challenges you to rethink the most basic relationship in business: the one between you and your customers. Scott Kirsner
The Experienced Customer
When it comes to e-commerce, Kelly Mooney knows the customer experience better than anyone. She knows what clicks and what bombs, who offers good service and who offers lip service. Just think of her as the experienced customer. Anna Muoio