Issue 99

October 2005



  • Obsessive Branding Disorder

    Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy, rebranded.

  • The Future's So Bright

    No one know what tomorrow will bring, except for these bold seers. They have seen the future--and it belongs to them.

  • Batter Up

    The Senate's confirmation hearing for the man named to run the world's most important financial regulatory body was quite a softball game.

  • CEO See-Ya!

    This month: Richard Thalheimer, CEO of Sharper Image

  • Be Heard Above the Electronic Din

    Even as technology expands the way leaders can communicate, it's gotten tougher than ever to be heard. Here's how to get your message across.

  • Heavy Metal

    New duds for the Buds--the aluminum bottle proves to be a hit with beer-guzzlers.

  • Cool Runnings

    Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.

  • The Anti-PDA

    In an increasingly electronic world, it's no small irony that the hot new data-entry and storage accesssory is microchip-free.

  • What Does Green Mean?

    Architect Rafael Pelli's approach to designing healthy buildings defies easy categorization--and that's a good thing.

  • Datebook

    Critical calendar listings for October 2005.

Fast Talk

From the Editor

  • The Customer Connection

    That might seem like a silly question--I hope it does, or else your business is in trouble. But when I started in this business more than 20 years ago, it was pretty hard for journalists to answer yes. Our customers--the readers--were largely invisible and anonymous. Sure, they wrote the rare letter to the editor, or, even more rarely, called reporters and editors to berate them for something they'd published.