Issue 99

October 2005



  • Obsessive Branding Disorder

    Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy, rebranded.

  • The Future's So Bright

    No one know what tomorrow will bring, except for these bold seers. They have seen the future—and it belongs to them.

  • Batter Up

    The Senate's confirmation hearing for the man named to run the world's most important financial regulatory body was quite a softball game.

  • CEO See-Ya!

    This month: Richard Thalheimer, CEO of Sharper Image

  • Be Heard Above the Electronic Din

    Even as technology expands the way leaders can communicate, it's gotten tougher than ever to be heard. Here's how to get your message across.

  • Heavy Metal

    New duds for the Buds—the aluminum bottle proves to be a hit with beer-guzzlers.

  • Cool Runnings

    Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.

  • The Anti-PDA

    In an increasingly electronic world, it's no small irony that the hot new data-entry and storage accesssory is microchip-free.

  • What Does Green Mean?

    Architect Rafael Pelli's approach to designing healthy buildings defies easy categorization—and that's a good thing.

  • Datebook

    Critical calendar listings for October 2005.

Fast Talk

From the Editor

  • The Customer Connection

    That might seem like a silly question—I hope it does, or else your business is in trouble. But when I started in this business more than 20 years ago, it was pretty hard for journalists to answer yes. Our customers—the readers—were largely invisible and anonymous. Sure, they wrote the rare letter to the editor, or, even more rarely, called reporters and editors to berate them for something they'd published.

More In This Issue…

  • Circle of Life

    With our November issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.