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Table of Contents | September 2005

Table of Contents | September 2005

Features

My Brilliant Failure
One day, David Pottruck was CEO of a major company. The next, he was out on his ear. What's it like to lose it all -- and how do you get is back again?
Fast Take: Surviving the Corporate Hook
So it finally happened to you. You went to lunch employed and came back to a cardboard box full of your kids' pictures and your Rolodex. Here are some of David Pottruck's strategies for working through the pain.
The Three Ways of Great Leaders
In a new study, some leading business thinkers identify the attributes of great leadership -- and nominate the best bosses of the 20th century.
Greatest Business Leaders of the 20th Century
Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50.
Which Type of Leader are You?
There are three types of brilliant bosses. No doubt, you're one of them. Find out which.
The Courageous Few
Courage is leadership's essential ingredient, and we clearly suffer from a leadership deficit these days. So we celebrate this year's courageous few: the 10 rare leaders who did the right thing.
Cowards of the Year
They came, they saw, they caved: These antiheroes turned their backs on what they know is right.
Integrity Matters
So say the folks who took our latest survey, by a huge margin. Too bad they find it in such short supply among today's leaders.
The CEO Next Door
It's time for a little humility in the executive suite says author and entrepreneur Jason Jennings, who shows us nine leaders who swallow their pride.
Keeping the Crisis in Chrysler
Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of a disaster and making them company policy.
Fast Take: Keeping Your Back to the Wall
Chrysler has had enough near-death experiences to fill a soap opera. When Dieter Zetsche became CEO in 2000, top executives told him that the way to put the company on a lastingly solid footing was to harness the qualities that emerged in crisis. Here are the lessons Zetsche distilled from Chrysler's hair-raising history:
Fast Talk: Leading Through Limbo
It's a leader's toughest test: urging people forward when their future is in doubt. Here, five leaders talk about trusting your instincts, keeping people informed, and finding strength in your darkest hours.
Creative Class Acts
With the ad business in tumult, BBDO's past and future creative gurus talk about what it will take to succeed in a TiVo-driven world.
Bringing Good Insights to Life
An exclusive excerpt from an ad legend's new book on creating and sustaining business insights.
The Un-CEO
Terri Kelly, the recently appointed head of W.L. Gore & Associates, on running a low-key company with high expectations.

Next

The CEO's New Clothes
Forget autocrats and visionaries. Farsighted, tolerant, humane CEOs aren't just nice to work for. They deliver nice results, too.
Googlewhack
When the Google backlash is in full effect, use this handy resource guide to determine when Google's mantra went from "Don't be evil" to "Be less evil than Microsoft."
The Lost Picture Show
It's all in the presentation. With crying babies, bad screens and rude chatter at the theater, maybe Hollywood alone cannot be blamed for the box office slump.
CEO See-Ya!
This month: David Mott, CEO of Medimmune Inc.
The Art of the Off-site
Just because corporate off-site activities have gotten better -- think Outward Bound as opposed to falling into the arms of less-than-enthusiastic colleagues -- doesn't mean planning one has become a cakewalk. We spoke with expert event planners who've handled shindigs for the likes of Cisco, Calvin Klein, and Target for pointers on planning a successful retreat.
Calling All Geeks
At the office IT will handle it, but when the home network is down who do you call? These two businesses are on-call, and they don't come cheap.
Lightning in a Bottle
A much needed facelift for the prescription bottle, at a Target near you.
What Executives Learn at Summer Camp
Camp isn't just for kids anymore. Gather round the fire and learn, corporate types.
Coke is What?
The many faces of no-cal Coke show what can happen when market segmentation runs amok.
Brick by Brick: Lego's New Building Blocks
If you design it, they'll help you build it. Lego is the latest company to try mass customization.
The Celebrity Cell
Uh-oh. Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work?
60 Seconds with Greg Daniels
Greg Daniels, who's in charge of the U.S. version of The Office, (sadly) finds inspiration for his sitcom in office parks everywhere.
A Walk on the Flip Side
No batteries are required to watch these pocket-sized movies.
Office Handbook
When the buildings on fire, women and CEOs first.
Six Sigma Stigma
Ask Japanese carmaker about Six Sigma, and you'll be speaking Greek to them.
In Good Company
Even as more and more companies are jumping on the blogwagon, very few get it right. These company blogs give customers, partners, and recruits an authentic peek inside.
Datebook
Critical calendar listings for September 2005.

Playbook

Stepping in for Superman
The king is dead...long live the king. Taking over the reins from a much-loved boss means establishing your own style but respecting his legacy.
Leave of Faith
A sabbatical strategy for taking leave without taking down the ship.
Power Play
Headhunter Fiona Cherbak on why the electronic-game industry isn't just for geeks, and how to trade in your analog gig for a digital one.
Making the Higher Call
Decisions, decisions: an ethics course that won't put you to sleep.
Reader's Choice: The Rise of the Rogue Executive
An extensive study offers lessons from the rogues' gallery of business.
Executive Summary
Three ideas for good people from bad guys.
A Touch of Class
New services from airlines and hotels give new meaning to learning on the fly.
The Corporate Shrink
How to deal with an Eeyore employee.
Finding the Upside of Anger
Getting angry with other people often means you're just upset with yourself.
The Frankenleader Fad
At many companies, the effort to build good leaders ends up creating patchwork creatures.

More Great Stuff

On Leading and Failing
This month's letter from the editor.
Love Will Save the Day
With our November issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.
Feedback
Letters. Updates. Advice.