Feedback

Professing Feelings About Design

Thank you for "The Business of Design" (April). I'm currently in a master's program for design management, and it's essentially a degree that encompasses all the things that we should know, according to your article. As my 22 classmates and I are about to graduate, we're very excited to know that we're at the start of something great.

M. Borrelli
New York, New York

For years, people like Roger Martin have said that corporations need to encourage employees to do the things that those with a designer's mind-set do: Be more creative, take chances, and seize the initiative in tackling business problems. In my experience, most companies place low value on these abilities. I agree with your article in theory but am doubtful from a practical standpoint.

Stacy E. Burrell
Detroit, Michigan

Subservient Chicken Not Crispy Enough

Crispin Porter + Bogusky is without a doubt a great creative shop ("Ruling the Roost," April). Unfortunately, your article spoke directly to "creating" from incredible ideas, but lacked insight on the agency's salesmanship success. That's what those of us in the ad industry often struggle with. Is CP+B just blessed with great clients who are willing to take their brands to a new and different level, or does the agency really know how to sell its ideas better than the rest?

Steve Chamberlain
Baltimore, Maryland

I was disappointed that "Ruling the Roost" wasn't the kind of well-researched, compellingly written piece that I've come to expect as an eight-year loyal fan and customer of yours. You hardly scratched the surface of Crispin Porter's supposed differentiation of strategy-infused creativity and didn't really get into the guts of how it does things differently from any other respected ad agency. And what possessed you to deck out Alex Bogusky in a shirt with a collar two sizes too large for him? I suspect this isn't the way he normally dresses for work and found your images contributed little to the article.

David Shaw
Singapore, Malaysia

One Nation, Under a Groove

I'm a free agent ("Sweet [In]security," April), and although I don't have huge financial security, that was never an objective. Not having ulcers was. The latitude I have vastly surpasses that of some of my colleagues with "more security." Free agency isn't for everybody, never will be, and is absolutely not a panacea. It's an option. What Daniel H. Pink did was publicize that it's okay to really look inside and follow your own course.

Dennis K. Benson
Worthington, Ohio

The Case for Optimism

Shoshana Zuboff's April column was excellent ("The Case for Optimism"). I read it and immediately made copies to distribute to a very specific group of colleagues at Dunkin' Brands. Thanks for providing inspiration!

Kristen Cullen
Canton, Massachusetts

How to Give Feedback

Send us an email Submission of a letter constitutes permission to publish it in any form or medium. Letters may be edited for reasons of space and clarity.

Join the Company of Friends The Fast Company readers' network has thousands of members in 200 chapters around the world.