Want to innovate? Want to forge lasting connections with customers? Want to outflank competitors? Want to grow? The creative and incisive folks featured in our second annual report on the Masters of Design have a lot to teach you.
In order to do a better job of developing, communicating, and pursuing a strategy, the head of Ideo says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap.
Ogilvy & Mather president Bill Gray says "a floating zeitgeist seems to nest" in Brian Collins's department. Here are some ideas that Collins says are currently hovering over his group's ninth-floor offices.
Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Four rivals talk about designing their answer to an icon.
Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Expanding on the feature that ran in the magazine, six rivals talk about designing their answer to an icon.
A CFO is a CFO. But for the growing number of techies who toil at making products and services more user- friendly, job titles are more fungible -- and more confusing. Are these people designers, or engineers?
If you're in any business, you're in the design business. We're all designers now. That's cool, but it's also daunting. How can civilian sales reps and IT geeks incorporate a design sensibility into their work and life? We posed that question to several top designers: How can we be, well, more like them? Here's what they suggested.
Admit it: From the day you peered into Daniel Libeskind's oversized spectacles, you've ached to look more like him and his ilk -- you know, "I'm creative and you're not." Here, we've mapped the essential designer fashion strategy, so that anyone -- even Larry in accounting -- can look hip, creative, and somehow more interesting to have at dinner parties.
Redesigning a beloved product isn't easy -- just ask the team behind New Coke. Any new iteration must retain the essence of the original yet offer a jolt of innovation. We dissected a few recent redesigns to see how they measured up. Our expert rater: Julie Anixter, executive director for brand experience at design consultancy Lipson Alport Glass & Associates.
You don't have to wear black and have an MFA, or spring for pricey journals, to get the latest insider thinking from the design world. Here, expanding on the feature in the magazine, are seven smart blogs worth following.