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Venturing Forth

By: Alison Overholt
Kathy Sherbrooke, cofounder of Circles, one of the few venture-backed companies on our list, on what she learned about going after venture capital.

Invest in a copy of Pratt's Guide to Venture Capital Sources (Venture Economics, annual). This tome tells you which industries different VCs play in.

Never send your plan cold -- always get an introduction. VCs don't play nice with strangers.

Make peace with losing control. If you take VC funding, they own you, not the other way around.

From Issue 94 | May 2005

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