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Issue 94

May 2005

Change Or Die

  • All leadership comes down to this: changing people's behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better.

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Features

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  • Latte Everywhere

    Any business that relies on mass replication of a high-end experience has become vulnerable to the Starbucks of metaphors.

  • I Am Woman (I Think)

    Men are pigs. So why try to emulate them in business? Women -- and their companies -- are much better off when they're true to themselves.

  • Varnished History

    Citigroup's documentary about its history aims for Ken Burns but comes closer to Spinal Tap.

  • CEO See Ya!

    This month: Peter Kann, CEO of Dow Jones.

  • Not the Retiring Sort

    One assisted-living facility is bringing customer focus to senior care.

  • Chic Lit

    Women create more than half of all blogs, says research firm Perseus. But in the business world, blogs penned by women are less common. Here, three smart women sound off.

  • The Ethics Monitor

    The results of our first Ethics Survey. Plus: morally challenged folks from all over.

  • Bull-sitter

    The CEO of the rodeo.

  • Terminated

    What happens when offices close.

  • Think Like a Peon

    Five tips for managers who've forgotten what it's like to be at the bottom of the ladder.

  • The Brand Called Glue

    Is it time to cobrand with your customers?

  • Can't We All Just Get Along?

    What are all those hieroglyphs plastered on product tags?

  • Datebook

    Critical calendar listings for May 2005.

  • Journey to "Serious Games"

    We check out some video games where you don't kill everyone in sight. And some where you do.

  • Virtual Darkness

    The dark side of video games.

  • Office Handbook

    Chapter 44: Diversity

  • Consultant Nation

    Even you can be a consultant! You just have to find your niche. Compost? Satanism?

Fast Talk

  • Fast Talk: What I Learned on The Apprentice

    You're fired! With the finale of season three this month, five people who've heard that signature Trumpism share what they learned about image, experience, role models, decision making, and leveraging free publicity from being on The Donald's hit show. And -- surprise! -- Trump himself had little to teach.

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  • The March of War

    With our November issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.

From the Editor