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Tags: Innovation, Technology

True Colors

By: Brenda Goodman
The presidential election is long over -- but not the shouting. Two new left-leaning Web sites, www.choosetheblue.com and www.buyblue.org, draw on public data to pinpoint companies' political inclinations -- and encourage consumers to vote with their wallets. Whether you're looking for blue suede shoes or a red rubber ball, here are stats you won't find in the yellow pages.

*Reflects contributions in the 2003-2004 election cycle by companies to PACs and by their executives and spouses to campaigns and PACs. Not all add up to 100%.

From Issue 93 | April 2005

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