"Buy Bracelets"

Lance Armstrong's yellow livestrong bracelets have raised more than $30 million to fight cancer since May 2004. They've also set off a thriving aftermarket -- and a host of silicone wannabes.

BY Julie Bick | April 1, 2005

Message	Cause	Creator	Color	Price	Number sold	Remarks
Victory Starts Here	Women's cancer research and prevention	Athena Partners	Pink	$1	190,000	Athena has donated two times more from band sales than from proceeds of its actual product, bottled water.
1200 (the daily U.S. death toll from tobacco products)	Smoking cessation	Campaign for Tobacco-Free Kids	Red	10 for $10	60,000	Wear your wristband on April 13, national "Kick Butts" day.
Beat Bullying	Bully cessation	British government	Turquoise	Free	1,000,000	Sold out, so you'll either have to find one on eBay or beat someone up for his.0
Support Our Troops	Entertaining soldiers overseas	USO (via 7-Eleven stores)	Camouflage green	$2.99	621,300	Raising hackles because they're made in China, which in 2001 detained a U.S. military aircraft crew.
Keep Doctors In Illinois	Medical malpractice reform	Doctors in Illinois (partially funded by Pfizer)	Neon green	10 cents	Nearly 100,000	This one is least likely to be put in a birthday party goodie bag.
Baller, Team, Respect, others	Making money	Nike	Various	$5 for three	Company won't disclose	Nike says these bands existed before the Lance craze, but it has sure surfed the wave.

From Issue 93 | April 2005