Issue 93

April 2005


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  • Transit Check

    A Chatter parable about the value of estimates, the setting of expectations, and the wisdom of saying a bit too much, too soon.

  • Pulling Punches

    CEO Lee Scott went on the record to fight Wal-Mart's bad rep. But his PR effort hit the mat.

  • Get Well Soon!

    MinuteClinic offers instant fixes for common ailments — at your local big-box retailer.

  • Your Blog Here!

    There's no shortage of online verbiage dedicated to the advertising industry — but in the blogosphere, as in the ad biz, it's tough to navigate the cacophony. Here are our top ad-blog picks.

  • On the Waterfront

    An IT analyst pursues a different calling after the tsunami hits his native Sri Lanka.

  • 60 Seconds with Ray Kurzweil

    Futurist and inventor Ray Kurzweil has been alive 56 years. In that time, he has invented a reading machine for the blind, built orchestra-quality music synthesizers, and pioneered speech-recognition technology. His book Fantastic Voyage (Rodale Books, 2004) offers a peek at what he will do with the time he has left. Which is to say, forever.

  • Datebook

    Critical calendar listings for April 2005.

  • "Buy Bracelets"

    Lance Armstrong's yellow livestrong bracelets have raised more than $30 million to fight cancer since May 2004. They've also set off a thriving aftermarket — and a host of silicone wannabes.

  • Blog Meets Pod

    Podcasting is the newest disruptive technology threatening traditional radio — and making the satellite guys nervous, too.

  • True Colors

    The presidential election is long over — but not the shouting. Two new left-leaning Web sites, www.choosetheblue.com and www.buyblue.org, draw on public data to pinpoint companies' political inclinations — and encourage consumers to vote with their wallets. Whether you're looking for blue suede shoes or a red rubber ball, here are stats you won't find in the yellow pages.

  • The Call of the Anti-Extreme Job

    It often seems like those who get ahead at work are the nut cases who put in marathon hours and abandon their families at the hint of a project deadline (see our story on page 54). But what if employers rewarded just the opposite?

  • Smart Risks

    A new book says that making smarter bets is your key to better luck tomorrow.

Fast Talk

  • Fast Talk: The Brand Called Me

    What's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself.

From the Editor

More In This Issue…

  • Sweet (In)security

    With our November issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.

  • The Net/Net

    A go-to guide of the products and services featured in this month's issue.