Others wonder whether there is actually a market for such small payloads, since until now the cost of the launch has made it pointless to send them up. Musk believes, in a classic Field of Dreams strategy, that if you make the launch cost-effective, the business will appear. "He can make something happen," says John Garvey, CEO of Garvey Spacecraft Corp., a small aerospace tech-development company. "But I have questions as to whether the market can make something happen."
In November, problems with the injector caused another short delay in the launch, moving it to late February, over a year behind the original schedule. The news was certainly disappointing. But there was no overt gnashing of teeth or pulling of hair over the development, which Musk disclosed over pizza at the regular Friday meeting. Everyone absorbed it, rolled up their sleeves, and got back to work. They were building a rocket, after all, not to mention trying to change the world.
Jennifer Reingold is a Fast Company senior writer.
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