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Table of Contents | January 2005

Table of Contents | January 2005

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Features

The Accidental Guru
Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business? Danielle Sacks
Fast Take: Sharpen Your Snap Judgments
Malcolm Gladwell wants to rub the confusion from our eyes when we first encounter a new person, product, or idea and help us focus on what's really important. These stories from Blink can help you filter through first impressions and improve rapid decision making.
Fast Take: The Malcolm Gladwell Reader
By the time you finish a Gladwell article, you feel as if you`ve watched a movie and read an academic journal all at once. Your brain is exercised and entertained, your perspective changed. Many of his New Yorker pieces inspired parts of The Tipping Point and Blink. Danielle Sacks
The Change Masters
How do you solve the world`s problems? With creativity, passion, and the savvy to turn scarce resources into big impact. Meet the winners of the 2005 Fast Company/Monitor Group Social Capitalist Awards. Cheryl Dahle
Social Capitalist Awards Special Section
Details about our methodology, profiles of our various advisers, position statements contributed by the winner and finalist organizations, an interactive SlideShow focusing on business lessons -- and ways to donate to the organizations involved.
A Lever Long Enough to Move the World
Social visionary Bill Drayton is creating a network of incalculable problem-solving power. Keith H. Hammonds
Fast Take: The Makings of a Social Innovator
In its selection of Fellows, Ashoka measures social entrepreneurs against five essential criteria. Keith H. Hammonds
The Soft Sell
Everybody talks about relationship selling. But the folks who peddle computers at CDW really do it. Here`s how. Chuck Salter
Fast Take: CDW`s Keys to a Lasting Relationship
Five tactics to foster closer connections. Chuck Salter
Commercial Success
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue. Alan Deutschman
Fast Take: How to Sell Yahoo-Style
Three keys to a more perfect pitch. Alan Deutschman
Swimming Against The Tide
These are some screwy squirrels: Cartoon Network`s Adult Swim operation stays edgy and creative -- despite its lumbering corporate parent. Alan Cohen
Fast Take: Free Swim
Lessons from a creative pool. Alan Cohen
Think Wild, Think Crazy
Jeff Zucker, the president of NBC television, talks about running a network at the ripe old age of 39. Paul B. Brown
Parsing Pentagram
One of Pentagram's design partners explores his design philosophy, practice, and process.
Fast Talk: China Rising
We talked to five of the best and brightest recent Chinese MBA grads -- whose careers will be followed in a 20-year study by Katzenbach Partners -- about China`s future and their own hopes and dreams. Jena McGregor

Next

A New Path To Profit
Save the world (and make a fortune) by selling to the world`s poor, says C.K. Prahalad. Alison Overholt
Chatter
From promotional brochures found at OutsourceWorld, a recent trade show in New York. Diana Ransom
Dropping The Ball
Recipe for Success: New Year`s Eve on Times Square. Alec Appelbaum
Spill Saver
Putting a lid on "dribble wipeage". Paul Lukas
Bring on the Clown
Learn about PR from the man whose hair, ego, and finances are all about puffery. Ryan Underwood
How To Fix K-Mart
Ways to make blue lights special again. Jena McGregor
Gimme Sanctuary
Andy Taylor has built a music-industry powerhouse by doing what`s best for his artists. Ian Wylie
No Consultant Left Behind
Business book authors don`t necessarily write at the level of their peers. Martin Kihn
Private-label Pioneer
This month, the Fast Company/Monitor Group Innovation Scorecard, an ongoing assessment of the best innovators by industry, takes on the food and personal-care sector. Michael A. Prospero
Experience Experiment
The Brand Experience Lab links cool technologies with cool companies. Jena McGregor
Icebreaking for Geeks -- and More
Feel tongue-tied at conferences? These gizmos will do your networking for you. Ian Mount
Leisure on Your Laptop
From entertainment center to central processing unit. Brian T. Horowitz
Suck Up and Move Up
Sad to say, but a University of Texas study shows that sucking up is a good way to get ahead. Jennifer Reingold
Datebook
Critical calendar listings for January 2005. Danielle Sacks
" Buy the Thighmast..." -- ZAP!
Innovation: Ad zapper. Avaliable: Unknown. Kim Girard
Mystery In The Air
Are you reading this on a plane? You may want to skip the item about how clean that airline blanket really is. Fiona Haley and Maxine Clayton
Office Handbook
You can get sick, but only on your time. Ryan Underwood
The Corporate Shrink
How to interview job candidates effectively. Dr. Kerry J. Sulkowicz

Playbook

Bridging the (Gender Wage) Gap
Six no-nonsense ways women can close the gender wage gap. Linda Tischler
Transparency: It`s Not Just for Shrink Wrap Anymore
Take our test to see if you`re an honest leader. Hint: No cheating. David Lidsky
You And Your Posse
Headhunter Kelvin Thompson talks about how -- and why -- to sell yourself as a team player.
The Management Express
You want MBA smarts -- but without the MBA commitment. Look no further. Jennifer Vilaga
Readers' Choice
The secret to your next great strategy might be right down the corridor.
When the Golden Rule Doesn`t Work
Everybody isn`t you. And everybody doesn`t want to be managed the way you do. Marshall Goldsmith
A Starter Kit for Business Ethics
Corporate cheating won`t be stopped by regulation or legislation. That`s why whistle-blowing is everybody`s job. Shoshana Zuboff

More Great Stuff

Celebrating the Extraordinary
This month`s letter from the editor. John A. Byrne
Start the Revolution (Again!)
With our November 2005 issue, Fast Company will celebrate 10 years of publication. Each month until then, we`ll review our favorite editions from the first decade. Michael A. Prospero
Feedback
Letters. Updates. Advice.
What`s the Big Idea?
Readers pick the Fast Forward list`s 101st item. Heath Row
The Net/Net
A go-to guide of the products and services featured in this month`s issue.