Pro-Ams could fuel mass participation in formal politics and in social entrepreneurship. They will play important economic roles as coproducers of services and sources of ideas. Democracy will be livelier, innovation more vibrant, social capital stronger, and individual well-being more securely grounded. After a century in decline, amateurs will rise again. And they will change the world.
Charles Leadbeater's report "The Pro-Am Revolution" is available on the Web (www.demos.co.uk).
Interested in further exploring some of the ideas and issues in this article? Consider starting a Fast Company reading group. Here are some possible conversation catalysts:
Are you involved in any formal -- or informal -- pro-am groups? If not, how and where might you get involved in a pro-am, whether as a student or mentor? How might you evolve your profession outside of the workplace, such as the people who work to improve "The Sims?"
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