Kesterson: Well, the SSQ is incorporated and my brother, Kris, is the president of the organization. We plan to sell items bearing the SSQ logo and some marketing phrases in support of the SSQ. That'll probably happen in the fourth quarter of this year.
FC: Do you think distributing such gear might detract from the serious message of the SLC?
Kesterson: The plan is to keep them at arms length. Items bearing the SSQ logo won't mention the SLC. The only way people will be able to connect the two organizations is by visiting the SSQ Web site, where they'll see discussion about the SLC as the enemy organization. Hopefully they'll visit the SLC Web site. It's just another way to draw attention to the SLC.
FC: I spoke to Professor Richard D'Aveni from the Tuck School of Business at Dartmouth, and he said that ridiculing the opposition is not always the right thing to do. Sometimes it rules out discussion. Is the status quo ever OK?
Kesterson: Oh, absolutely. The status quo in many cases is perfectly OK. I advocate against change for the sake of change. To change something for aesthetic purposes or because you're bored with the current solution is not right. The SLC is about advocating change to improve business performance. The SSQ ridicules the SLC and pokes fun at what the SLC is all about. Conversely, the SLC does not ridicule the SSQ. The intent is to remain above the fray and not ridicule the status quo because in some cases the SSQ position may be correct.
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