Issue 85

August 2004



  • Little Debbie Lives!

    The crock in Betty Crocker: We look into the myths behind some beloved spokescharacters.

  • Cue the Boring CEO!

    Three bosses, three slots on CNBC, three reviews: Who's stiff, who's fake, who nails it.

  • Word Constellations

    This online services takes words off the page — and makes visual patterns of related terms.

  • 60 Seconds with Mona Williams

    Defending the world's biggest company against legal and ethical charges isn't an easy job. But somebody's got it. Meet Wal-Mart's head of PR.

  • How Can This Brand Be Better? : Contest Rules

    How to Enter/Eligibility: To enter, go to the Web page for this Contest, located on this Web site {} (the "Web Site"), and complete and submit the registration/entry form as instructed, submitting at least one complete brand repositioning strategy statement to qualify; one (1) entry per person. Entries must be received no later than 5 p.m. ET, Friday, Aug. 13, 2004. Only entries submitted electronically to the Web site in accordance with these rules will be eligible for consideration.

  • Inside the Mind of Jeff Bezos's founder is a study in contradictions — analytical and intuitive, careful and audacious, playful and determined. What really makes this remarkable entrepreneur tick?

  • More than Window Dressing

    Neverstop's experiential marketing campaigns help clients such as the Sci Fi Channel, DKNY, and Liz Claiborne build brands, promote products, and connect with customers.

  • Something Phish-y

    Fighting phishing, the online scam that could leave you with a big hole in your pocket.

  • HP's Digital Desires

    A Hewlett-Packard digital camera gets a makeover, and comes out with a whole lot more than just a pretty face.

  • Found Money?

    If you take intangible assets into account, annual productivity could rise 1-2%. That's, well, just tangible enough to consider seriously.

Fast Talk

  • Fast Talk: Brands We Love

    Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.

From the Editor

  • Distilled to Our Essence

    It is said that as people age, they become more like themselves. I like to think of this as a happy phenomenon — and something that can be true not only for individuals but for magazines as well.

More In This Issue…

  • Women on " Women"

    Readers and members of Women in Technology International gather to explore some of the issues affecting women in the workplace.

  • The Net/Net

    A go-to guide of the products and services featured in this month's issue.