Table of Contents | August 2004

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Features

Inside The Mind Of Jeff Bezos
Amazon.com`s founder is a study in contradictions -- analytical and intuitive, careful and audacious, playful and determined. What really makes this remarkable entrepreneur tick? Alan Deutschman
The Good Brand
Brands are less and less about what we buy, and more and more about who we are. That means your cola can`t just taste good. It has to feel good, too. Linda Tischler
Contest: How Can This Brand Be Better?
Help Fast Company reinvent these successful -- and struggling -- brands.
It`s Easy Being Green
With earth-friendly products and packaging, Aveda is putting the beauty back into the ugly world of cosmetics. Danielle Sacks
Time [Zone] Travelers
It`s becoming the essential competitive edge: the ability to hopscotch the globe, switching countries, cultures, and languages as easily as the rest of us change clothes. Meet some folks who are really living the borderless life. Scott Kirsner
Time [Zone] Travelers: Barcelona
Atos Origin's team in Barcelona, Spain, will end up closest to the action -- at the Olympics themselves. They also work where projects begin... and end. Scott Kirsner
Search For Tomorrow
The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising. Alison Overholt
Lighting The GE Way
GE is working as hard as it can to kill off its lightbulb business -- before someone else does. Ryan Underwood
A Design For Living
After Michael Graves fell ill, his business had one of its best years ever. This great designer`s greatest design may be his company. Linda Tischler
Target Practice
The Michael Graves-Target partnership is the very model of a successful designer-retailer collaboration. But getting there was an occasionally bumpy ride.
A Day In The Life Of Work: Blow up
Glassblower Ned Czohara makes those coiling, bubbling thingies you see in every mad scientist`s lab. Charles Fishman
Fast Talk: Brands We Love
Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets. Danielle Sacks

Next

The Labor-Shortage Myth
When boomers start to retire, the theory goes, we`ll see a job boom. Too bad it won`t happen. Alison Overholt
Chatter
Rebel Wisdom.
Cue the Boring CEO!
Three bosses, three slots on CNBC, three reviews: Who`s stiff, who`s fake, who nails it. Fiona Haley
Bobble Mania: Malcolm Alexander
How Malcolm Alexander gets a-"head" in business. Paul Lukas
In Indy`s Pits, It`s More Than Speed
Here are five tips on teamwork from some really fast company -- the pit crews at the Indy 500. Michael A. Prospero
Where do old web sites go to die?
When URL stands for U R Lost... or Left Behind... or Languishing... there`s still hope. Fiona Haley
60 Seconds with Mona Williams
Defending the world`s biggest company against legal and ethical charges isn`t an easy job. But somebody`s got it. Meet Wal-Mart`s head of PR. Jena McGregor
To Sleep, to Dream, to Wake up on Time...
Our intrepid reporter puts Crowne Plaza`s aggressive snooze strategy to the test -- and a good night`s rest. Lucas Conley
More than Window Dressing
Neverstop's experiential marketing campaigns help clients such as the Sci Fi Channel, DKNY, and Liz Claiborne build brands, promote products, and connect with customers. Maxine Clayton
Found Money?
If you take intangible assets into account, annual productivity could rise 1-2%. That`s, well, just tangible enough to consider seriously. Ted Smalley Bowen
Word Constellations
This online services takes words off the page -- and makes visual patterns of related terms. Keith H. Hammonds
Something Phish-y
Fighting phishing, the online scam that could leave you with a big hole in your pocket. Scott Kirsner
HP`s Digital Desires
A Hewlett-Packard digital camera gets a makeover, and comes out with a whole lot more than just a pretty face. Jennifer Vilaga
The Stuff of Athens
New tech-powered gear brings out the Olympic athlete in all of us. Jennifer Esty
Mariachi in the Morning
Problem: How to connect isolated Mexican farmworkers;Solution: A public radio station in Spanish Irwin Speizer
Little Debbie Lives!
The crock in Betty Crocker: We look into the myths behind some beloved spokescharacters. Paul Lukas
Office Handbook
Chapter 6: Employee Input. Ryan Underwood
The Corporate Shrink
The perils of talking politics or religion in the office. Dr. Kerry J. Sulkowicz

Playbook

Summer Reading for Smart Leaders
Skip the business books when you head for the beach, and try novels that teach leadership, purpose, and ambition. Lucas Conley
By the Book Leadership
Six leaders recommend the nonbusiness books that influenced them most.
The Real World
Headhunter Mark Jaffe strips away the varnish on interview candidates -- and his profession. David Lidsky
Free to Be B2B
How do your rates compare to your competitors? This course helps marketers assign more accurate values to products and services. Fiona Haley
Readers' Choice
In a rut? Keith Yamashita can help you and your team get Unstuck.
Goal 1, Mission 0
Stop obsessing on goals and focus on mission. Marshall Goldsmith
The New New Adulthood
How to survive the new new adulthood. Shoshana Zuboff
French Hours
With "French Hours," you can boost efficiency -- and eat all the croissants you want. Seth Godin

More Great Stuff

Distilled to Our Essence
This month`s letter from the editor. John A. Byrne
Between The Lines
The stories behind this issue`s stories.
Feedback
Letters. Updates. Advice.
Women on " Women"
Readers and members of Women in Technology International gather to explore some of the issues affecting women in the workplace. Heath Row
The Net/Net
A go-to guide of the products and services featured in this month`s issue.