Contest: How Can This Brand Be Better?

Even the strongest and most successful brands occasionally need to be refocused, refreshed, and revitalized. The Fast Company team has developed a list of aging brands that could use reinvention -- as well as some successful brands that could still improve further.

Readers can choose to help reposition and rethink one brand -- or all of them -- and the participant who contributes the most promising strategy for adding new life to a brand -- as selected by the editors of Fast Company -- will win a three-hour branding consultation with Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, and a free, signed copy of the book.

Full rules and entry information are available online.