Tony the Tiger and Charlie the Tuna are obviously fictitious. But did you ever wonder about some of the other brand spokescharacters out there? We did. Here's what we found.
In 1921, flooded with consumers' baking questions, Gold Medal Flour invented a character to provide "personalized" responses. The surname Crocker was borrowed from a recently retired employee, and Betty was chosen because it sounded friendly.
Hector Boiardi cooked at New York's Plaza Hotel before opening a Cleveland restaurant in 1929. Enamored customers asked for take-home jars of his pasta, and soon he focused full time on packaged meals, Americanizing his brand to "Boyardee."
There really was a Texas farmer known as Uncle Ben, whose name was locally synonymous with fine rice. But he was likely dead when entrepreneur Gordon Harwell came up with the brand in 1946. A Houston maitre d', Frank Brown, posed for "Ben's" portrait.
Kentucky service-station owner Harland Sanders began cooking fried chicken for his customers in 1930. By 1935, Sanders had become such a phenomenon that governor Ruby Laffoon made him an honorary colonel in the state militia.
In 1960, O.D. McKee decided his 4-year-old granddaughter would be a great icon for his snack cakes. But he didn't tell Debbie's parents, who were "a little upset" when they saw the packages, says a spokesperson. Debbie became a company VP and still sits on the board.
Related Stories: | Topics:Innovation, Sales and Marketing, Harland Sanders, Tony the Tiger, Betty Crocker Foodstuffs, Chef Boyardee Foodstuffs, Plaza Hotel (New York) |