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Table of Contents | July 2004

Table of Contents | July 2004

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Features

Thinking Outside The Cup
Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world`s biggest brand, period. Alison Overholt
Do You Hear What Starbucks Hears?
The nation`s leading coffee chain`s step into music retail is a strategic extension of the Starbucks brand. In a candid Q&A, Howard Schultz expands on the company`s attraction to Hear Music, the importance of the customer experience, and how the partnership could remake the music industry. Alison Overholt
The Soundtrack of Success
What does strategy sound like? Success? Help Fast Company compile a playlist of songs that help you strive for success.
Rocky Mountain High
How do you clean up and shut down an infamous nuclear site? By getting employees to work as hard as possible to put themselves out of jobs. Jena McGregor
How Do I Love Thee? Let Me Plot the Graph.
Marketers have figured out a way to measure how consumers really feel about brands. Warning: Love hurts. Linda Tischler
We, Incorporated
More than neighborhoods and churches, corporations define our values. But they`re not up to the task. Keith H. Hammonds
The Anarchist`s Cookbook
John Mackey`s approach to management is equal parts Star Trek and 1970s flashback. It seems like a recipe for disaster, but at Whole Foods it`s a prescription for world-beating growth -- and maybe for a world-changing company. Charles Fishman
When Couches Fly
Rowe Furniture Inc. vows not to fall to imports. All it needs is a faster way to make sofas and chairs. Chuck Salter
The Fable
Once upon a time, a business magazine wanted to understand the popularity of business fables. Ryan Underwood
A Day In The Life Of Work: Prima Donna
For opera prompter Jane Klaviter, all the world`s a stage -- and she has the best seat in the house. Jennifer Vilaga
Fast Talk: Summer Amusements
It`s family vacation time, and we asked the operators of five lower-key attractions how they`ve adapted to compete in the Spielbergian, conglomerate-driven entertainment universe. What we try to do is create an environment that makes people want to take a picture. Paul Lukas

Next

The Privacy Arms Race
Fancy new software lets managers spy on employees -- and employees evade the scrutiny. Um . . . trust, anyone? Lucas Conley
Refusing to Gamble on Privacy
Sandy Hughes, chief global privacy officer for Procter & Gamble, oversees privacy efforts for the company`s 98,000 employees working in 80 countries. In an interview with Fast Company, she expanded on the company`s approach to privacy, the need for consistency, and the challenges associated with keeping up with change around the world. Lucas Conley
Chatter
Googlemania!
Weathering the Perfect Storm
Hotels in San Francisco have been hit harder by the economic downturn than in any other city. One progressive hotelier, Joie de Vivre`s Chip Conley, plans to survive -- and thrive -- by focusing on investors, employees, and customers. Cheryl Dahle
CEO See-Ya!
This month: Franklin D. Raines, CEO of Fannie Mae. Carleen Hawn
GE Smackdown!
Jeff Immelt and Jack Welch go toe-to-toe. Scott Kirsner; Keith H. Hammonds
A Pill With Brains
Swallow hard: Here`s a nanotech biosensor that will monitor our bodies from the inside. Lucas Conley
Never Say Never
Claim: "We never simply throw away." Reality: We sometimes do. Jennifer Esty
How Do You Steer This Thing? !
Can biker moguls Senior and Paulie Teutul of American Chopper leverage their brand? Ryan Underwood
Ah, to Be Young and Underpaid ...
Gofers who get it. Ryan Underwood
Introducing the World Wide Warble
How does Yahoo build its brand on the cheap? With a world-record sing-along. Chuck Salter
Give Hackers the Finger
Desktop security becomes a pointed exercise. Michael A. Prospero
Mobile " Nokia Moments"
Living life to its fullest -- online. Ian Wylie
Dance of the MBAs
The Pilobolus dance troupe teaches us a few new leadership moves. Alison Overholt
Something A-SKU
Paralyzed by the supermarket aisle? A new approach to managing stock keeping units could help marketers roll out -- and back -- food products strategically. Kim Girard
" There are good people everywhere."
What it takes to beat 38,000 coders to become the world`s best geek. Keith H. Hammonds
Office Handbook
Chapter 31: Personal Hygiene Ryan Underwood
The Corporate Shrink
Email addicts and the people who love them; life at the bottom of the food chain. Dr. Kerry J. Sulkowicz

Playbook

How to Spot A-Players
There`s nothing more important -- or tougher -- than finding talent. Here`s advice from some top scouts. Ryan Underwood
Hamiltonian Keys to Business Success
That fella on the $10 bill can teach you what to do -- and what to avoid. Hint: No dueling. Daniel Rubin
The 8 Habits Of Effective Job Searchers
You got the offer, now what? Questions every candidate should ask before signing on.
MBA Summer Blues
You are a newly minted MBA. You don't have a job. You are not alone. Here's what you should do.
Turn Change Into Dollars
Is your industry and market shifting? This course helps leaders identify problems, find solutions, and manage change.
Readers' Choice
Your pitch won't fall on deaf ears if you follow The 5 Paths to Persuasion.
If They Don`t Care, Don`t Waste Your Time
Try to change people who don`t care, and you end up wasting everyone`s time. Marshall Goldsmith
Small Insults, Heavy Toll
When our complex lives don`t fit into a corporate model, we pay a heavy toll. Shoshana Zuboff
Rules for Off-Roading at Work
Going off-road? Go way off-road. Seth Godin

More Great Stuff

Eulogy for My Father
This month`s letter from the editor. John A. Byrne
Between The Lines
The stories behind this issue`s stories.
JetBlue Is Superfly
Letters. Updates. Advice.
Saving Grace
Rules may be made to be broken, but promises aren`t. The State of Grace Document upgrades the traditional contract for a more personal workplace. Heath Row
The Net/Net
A go-to guide of the products and services featured in this month`s issue.