Bull Market 2004

In Praise of the Purple Cow
Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products.

Memo to: Media Monopolists
And you thought moguls had it made? Turns out, trying to hang on to a monopoly these days is enough to make anyone miserable, even Rupert, Michael, and Sumner. We feel their pain -- and offer some help.

Survival Is Not Enough
Hey, it's a jungle out there! So if you want to win, do more than embrace change -- learn how to evolve.

Change Agent - Issue 53
Faith and passion, says Seth Godin, define the battle for the future: The same things that make the economy go make the country go.

Change Agent - Issue 52
What does it mean to be fast? Our columnist empties his mail bag -- and posts the answers.

Change Agent -- Issue 51
Big companies and the Web are draining the civility out of business. Are you ready to embrace accountability and sacrifice anonymity?

Change Agent -- Issue 50
Sadly, the future ain't what it used to be. We've gotten used to smaller dreams and closer reality.

Change Agent - Issue 49
The best part of shopping on the Web is one-click shopping on Amazon.

Change Agent - Issue 48
When it comes to food, music, and more, which do you prefer: ubiquity or authenticity?

Change Agent - Issue 47
"There is no correlation at all between success and hours worked.

Change Agent -- Issue 46
"The new culture of criticism is hurting you and your company.

Change Agent -- Issue 45
"That wedding dress is the wrapper on your wedding day.

Change Agent - Issue 41
"Why are we willing to tolerate bullies?

Change Agent - Issue 40
"Are you built to grow?

Change Agent - Issue 39
"Gear shops are no longer the engine of our economy.

Change Agent - Issue 38
"The core curriculum at business schools is as close to irrelevant as you can imagine.

Change Agent - Issue 37
"You want policies?

Unleash Your Ideavirus - Part Two
Here's a big idea: Ideas are driving the economy. Here's a bigger idea: Ideas that spread fastest win.

Unleash Your Ideavirus
Here's a big idea: Ideas are driving the economy. Here's a bigger idea: Ideas that spread fastest win.

Change Agent - Issue 36
"Looking for a poster child for old-economy industries that are stuck in the headlights?

Change Agent - Issue 35
"Most torch-bearers don't realize how unique they are, how powerful their role is, or how hard their task is.

Change Agent - Issue 34
"The fact is, the wild oscillations in our business life will continue to get wilder and wilder, probably forever.

Change Agent - Issue 33
"Does clinging to an occupation make you better at your job?

Change Agent - Issue 32
"Walt Disney, Steve Jobs, my mom -- and now you -- have shared the secret of rifting.