Bull Market 2004

This issue of Fast Company has its own Free Prize Inside.

Earlier this year, Fast Company worked with contributing writer Seth Godin to create a directory of people and organizations that can help you develop and deliver great products and services.

Bull Market 2004 is a compendium of companies that can help you make things happen. The first edition highlights copywriters, brainstormers, newsletters, graphic designers, namers, logo designers, printers, jingle writers, and other people, teams, companies, and organizations that can help you be remarkable.

Fast Company readers can download the 465-page toolbook for free (Bull Market usually costs $21.)

Bull Market 2004

• Click here to download (PDF, 2.2 MB)

Articles by Seth Godin

French Hours
With "French Hours," you can boost efficiency -- and eat all the croissants you want.

Rules for Off-Roading at Work
Going off-road? Go way off-road.

The Best Things in Life Are Free
In an excerpt from his new book, Free Prize Inside!, Seth Godin shows how anyone can champion new ideas.

Send in the Clowns
When it comes to the health of your company, it's time to stop clowning around.

If It's Urgent, Ignore It
Smart organizations ignore the urgent and focus on the important.

How to Give Feedback
Give great feedback! Most people don't. Here are four rules for making your input count.

The L Factor
What accounts for success and failure? More often than you might think, it's just luck. But like most things, luck can be managed.

You Are Your References
References don't matter now that everybody's life is on the public record.

The Scarcity Shortage
In a world of knockoffs, scarcity is in short supply. Bank on it.

The Blog of Things To Come
Joi Ito is using his Weblog to put his virtual organization into action.

If It's Broke, Fix It
Put yourself in your customers' shoes, see what's broken about what you do, and fix it.

Contempt of Consumer: It's a Real Crime
Cutting corners through disrespectful marketing can cost you millions in long-term profits.

There is No Corporate Privacy, and That's a Good Thing.
A few decades ago, we discovered that quality is free. Turns out, the new move toward transparency is also free and can be profitable too.

The Threat of Pigeons and Other Fundamentalists
You can train a pigeon to be superstitious by faking a cause-and-effect relationship. But what happens when your boss starts to think like a pigeon?

What Did You Do During the 2000s?
Hindsight is 20/20. People are already looking back on the 1990s and wishing that they had had more courage. When you look back on the 2000s, what will you have to say for yourself?

" Slowly I Turned...Step by Step...Inch by Inch..."
What's the best way to build a great company, launch a new product, or advance your own career? Try this chili recipe: Low and slow makes for maximum flavor.

A Brief History of Hard Work, Adjusted for Risk
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Marketing plan for a marketing book
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