Issue 83

June 2004


  • The Ultimate Calling Card

    Want to stand out from the crowd and increase your worth in the marketplace? Join the ranks of Peter Drucker, Faith Popcorn, and Dr. Seuss: Write a book.

  • Bargaining for Advantage

    Life is a series of negotiations. This deal-making course helps attendees better prepare for a negotiation, solve real problems they're working on now, and improve their skills.


  • Everything in Moderation

    Feel like being bad, but not that bad? Business hears you. New products show the market for moderation is becoming, uh, immoderate. Here are some guilty pleasures you can feel good about.

  • Brush with Success

    What if cleaning the air of pollutants was as easy as, well, letting paint dry? A new "ecopaint" could help win the war on urban pollution.

  • A Jolt from the Past

    Don't let a lack of energy gum up the works. Jolt's caffeinated gum can help you chew more than you bite off.

  • The Liberator

    Companies that are stuck in a rut look to Keith Yamashita to find out how to get back on track.

  • Employee Savings Plan

    EMC's plan to reduce company costs included a call to arms that attracted some interesting — and effective — employee recommendations.

  • CEO See-Ya!

    This month: James Q. Crowe, CEO of Level 3 Communications.

  • The MBA Menace

    Management theorist and critic Henry Mintzberg has a few choice words for all you newly minted MBAs: The way you were taught management is all wrong.

  • Trade Gap

    Do we need to close the trade gap — or clothe it? The Gap's suppliers indicate just how widespread the global economy is.

  • Bull Market 2004


    This issue of Fast Company has its own Free Prize Inside.

    Earlier this year, Fast Company worked with contributing writer Seth Godin to create a directory of people and organizations that can help you develop and deliver great products and services.

Fast Talk

  • Fast Talk: Better by Design

    It can be a catalyst, a transformative force. Five corporate leaders who "get" design talk about how it has influenced their companies' strategies.

From the Editor

  • Welcome to the Design Revolution

    My first car, a 1964 Chevrolet Impala, was a triumph of function over form. It got me where I had to go (and it got there pretty fast), but it was hardly elegant. Just a big, boxy hunk of iron. Even then, I understood its aesthetic shortcomings: This was no Mustang or Thunderbird.

More In This Issue…

  • The Net/Net

    A go-to guide of the products and services featured in this month's issue.

  • Social Capitalists, Unite!

    Following our report on the top 20 social capitalists (January), several groups in the Company of Friends connected with social entrepreneurs to gauge the state of social capitalism in their own communities.