No matter what you do for a living, design matters. Meet and learn from 20 visionary men and women who are using design to create not just new products, but new ways of working, leading, and seeing.
For design, like business, is all about solving problems. The result, as Roger Martin observes, is that "design skills and business skills are converging." Every design process confronts a time problem, a material problem, and a function problem. And there are problems that spill over into the wider world of sales and marketing: What's the first point of customer contact? Where is the product sold? And what does the design do for the brand? The implications are clear: Design matters--to all of us.
And so, as you meet our 20 masters, think about this question: What's your design--for work and for life?
- Peak Performers: Four masters who are leading the world of design
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- Impact Players: Four high-impact projects that shaped the year in design--and the people who launched them
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- William McDonough, Principal and founder, William McDonough + Partners
- Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
- Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
- Marcia Lausen, Founding member, AIGA Design for Democracy
- Game Changers: The risk takers and agitators who are rewriting the rules
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- Collaborators: Champions who help make great design happen
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- Robyn Waters, Founder and president of RW Trend, LLC
- Kun-Hee Lee, Chairman and CEO, Samsung electronics
- Sam Farber, Founder, Copco, OXO, and Wovo
- Bob Porter, Executive Vice President, SSM Health Care
- Next Generation: Meet four rising stars who are charting the future
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- A Jury of Their Peers
- Introducing 11 jurors--top leaders from universities, cultural institutions, and business--who helped us select our 20 Masters of Design.
- Lessons From the Masters
- These five ideas will help you incorporate design principles in your work -- and better connect with customers and colleagues.
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Recent Comments | 56 Total
July 16, 2009 at 2:56am by Smith William
I think,if you work in the world of business--you are engaged in the practice of design.
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July 16, 2009 at 2:59am by Smith William
So now we created five categories that reflect this boundarylessness--that embrace all of the design world and reframe it in a new way.Bachelors degree | Associate Degree
July 30, 2009 at 2:09am by Michael Melen
Fast Company has really transformed from just another magazine to a driver of innovation. - Josh the LOCKSMITH
August 3, 2009 at 10:33pm by marson jackson
Very useful website, wants to see much more on it! Go on!
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August 7, 2009 at 2:34pm by jenhav jenhav
It seems that the innovation of these companies are really shaping the future - more now since there is an influx of 'small' companies and less power from the power players of the fields. - Jennifer of financial marketing.
August 7, 2009 at 7:09pm by Michael Pillsbury
I like the concept of fashioning products for individuals and not for retailers. Although obvious, I believe this is something that is often forgotten. - Michael Pillsbury
August 9, 2009 at 4:00pm by Sergio Mokko
The first stage of any work - web design, home building, renovation of apartments - design always takes priority.
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August 11, 2009 at 12:23am by nina nina
Of course. Design is a wide topic which includes decision, bravery, and creativity. I once wanted to be fashion designer and interior designer, lol. But I took financial management at college and it's fine. Life keeps going, I can continue learning anytime.
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August 11, 2009 at 11:47pm by buy wow accounts buy wow accounts
I have long wished to study Design, especially in fashion and/or Interior. But I went for Financial Management anyway. Now I am a Bachelor of Economics. I still hope that I can learn design one day later.
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August 12, 2009 at 10:04pm by Apotik Apotik
Hello, I am just graduated for a Bachelor Degree. I had never considered continuing to Master Degree during my last semesters. But now the experience of taking Master Degree keeps coming to my mind. I don't know. Anyone can help me with the best solution? I have worked and earning money is my first priority after all.
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August 13, 2009 at 9:47pm by Sealer Sealer
I don't plan to take Master's degree. Bachelor is enough, at least for the moment. I am focus more on earning good money as soon as possible, so that I can build my own business.
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August 16, 2009 at 9:52pm by Sealer Sealer
Master of Design sounds like a cool degree. I am a Bachelor of Economics and sometimes i feel that there are too many people like me in the world. However, I believe that every Bachelor has hie/her own strengths and weaknesses.
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August 19, 2009 at 7:20am by Locksmiths2 Locksmiths2
Considering taking the further study to Master's degree is not an easy decision. While we want to get better position in career by obtaining higher degree, there is opportunity cost for the years passed without working fully.
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August 19, 2009 at 11:07am by Financialbetting Financialbetting
Studying design is more about teaching yourself. Lecturers are just companion or ones who provide you with theories.
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August 20, 2009 at 8:35am by James Duffy
Great innovative and useful article, much appreciated.
Thank You.
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August 21, 2009 at 11:21am by James Duffy
Great article Love it!
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August 23, 2009 at 3:33pm by Robert Riley
you were right on the money about Samsung.. they used to create really ugly products... but now you cann't say the same...
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August 25, 2009 at 12:06am by Christina Puglisi
I'm really impressed with what you've done with the magazine in such a short time. Kudos!
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August 26, 2009 at 1:45pm by pokerfan237 Coock
Great innovative and useful article, much appreciated.
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August 27, 2009 at 4:16am by Gary Brodley
Just wanted to add to this spot-on article... It's exactly why Apple has been and is successful with its breathtaking designs.. Steve knew that since the beginning... Good design means premium price...
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August 27, 2009 at 7:47am by cashforcars cashforcars
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August 31, 2009 at 4:54am by ConcreteSealer ConcreteSealer
Taking design studies is not my interest. But I can see from mt friends who are atking the major that it's mostly fun. Concrete Sealer
September 1, 2009 at 6:29am by UKproperty UKproperty
Learning to design sounds so cool. I am planning to continue studying to Master's degree too. Proviser UK Property
September 8, 2009 at 3:14am by WillisDanielle WillisDanielle
I am Bachelor of Arts, taking the major of Graphic Design. It is great to learn design further if you really love the field. There are great career paths too. Cosmetic Dentist Los Angeles
September 9, 2009 at 12:40am by SyntheticGrass SyntheticGrass
Unlike in my country, the Design major is not much respected here. Unless you take Design majors that are related to technology such as Graphic Design. It doesn't sound to have good prospect.
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September 11, 2009 at 12:45pm by Matt Phillips
I love reading your magazine. There was an ad on Tax Relief a while ago that I saw and actually used. There is so much information in your magazine I love it. There was also something about overcoming panic attacks that I read as well which helped me out for sure.
September 11, 2009 at 5:20pm by Matt Phillips
Also wanted to point out that Anime is a huge factor in arts these days!
September 12, 2009 at 9:19pm by matt phillips
The BMW design is really good I think. Good guy to talk to for sure! The designs of replica handbags and Home Security Systems is amazing too.
September 15, 2009 at 6:14am by matt phillips
I don't think I have ever seen a man in a gray flannel suit before. Sometime I become a great Learner in the arts of clothing but never seen this!
September 16, 2009 at 8:56am by bankruptcy records
Hello, I've just started studying for Masters in Graphic Design. That's why I'm browsing for some information. Thank you, the post is informative. bankruptcy discharge papers
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September 20, 2009 at 5:14pm by Ewok Levia
You initiative can be a start of something bigger. Good luck.
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September 22, 2009 at 1:01am by Robert Riley
I like reading your magazine.There is so much information in your magazine I love it. There was also something about lawn fertilizer and bad breath that I read as well which helped me out for sure.
September 22, 2009 at 3:17am by Krishna Pandey
The master of design is not an easy topic to discuss. people will have different idea and can create unique designs. It depends.
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September 24, 2009 at 12:28am by John Ting
So true. Design may be one of the most important aspect for a viewer to stay at the site. A great design will attract and holds on to the the visitors. Had a great read on what you have to say, thank you!
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September 25, 2009 at 4:31pm by lillie ann
i think what you are saying makes sense, the company here has evolved wonderfully, I think reframing the categories is the key , cheers
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September 26, 2009 at 1:59am by lillie ann
there has to be a course for designs in Michingan, wonder if the creativity and innovation along is enough,one has to depend on the new technology too,
good post though,
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