Issue 82

Table of Contents - May 2004


  • Do You Make the Grade?

    Our own editor got tough grades when he asked Fast Company staffers to evaluate his performance using an online service.

  • Mighty Mints

    Hospitality Mints' confections are less about the candy inside than the wrapper outside.

  • This Close

    An entrepreneur hopes to open a chain of power-napping centers. It's a vision for the future—and may well stay that way.

  • Worker, Hack Thyself

    Social engineers hack the one part of IT that can't be patched: humans. The best line of defense? Learn how to do it yourself.

  • Truck Wars

    The nation's package-delivery giants are racing to test and adopt cleaner engine technologies. Here's how their fleets compare.

  • What's The Buzz?

    A young Boston-based marketing agency has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth—for a price. One caveat: Schlockmeisters need not apply.


  • The Toll of a New Machine

    It started with ATMs. Then gas stations. Now self-service kiosks are taking over airports and invading McDonald's restaurants. Is this the face of the jobless recovery? Or will automation make service better for workers and customers alike?

  • The iPod Comes Home

    Does the new mini make your old iPod seem like a clunker? Turn it into your home stereo. Here's what you'll need.

  • The Truth Shall Set You Free

    For the past 23 years, Harbour and Associates has told U.S. automakers what they don't want to hear—that they're inefficient and uncompetitive. Here's why knowing the worst about yourself can be the best thing that ever happened to you.

  • The World Is Their R&D Lab

    Innovation middlemen try to put inventors and businesses together. It's a way for companies to find great ideas outside their own R&D labs.

  • Good To Great

    Good Technology goes toe to toe with Research in Motion by focusing on the software used by BlackBerry — not the device.

  • A High-Tech Body Shop

    Problem: How to dispose of corporate PCs. Solution: Recondition them for sale to low-income families.

  • "Baby," Maybe

    Here's a question: Are "baby" carrots, the tasty, two-inch orange snacks in little bags, really baby carrots? The answer is a lesson in getting new growth from old products.

  • On the Runway

    As a corollary to May's cover feature on JetBlue, Fast Company senior writer Chuck Salter flagged down JetBlue CEO David Neeleman for a candid Q&A about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high — and survive increasing competition and the challenges of fast growth.

  • Send in the Clowns

    When it comes to the health of your company, it's time to stop clowning around.

  • Balance Balance Sheets

    By now most of the world (outside of the occasional football coach) knows that a woman-friendly workplace is good business. But while many big companies have all sorts of programs to retain and promote women, one obscure accounting firm has been particularly successful at doing so. So what do they know?

  • Poof! Movie Magic

    Think technology has transformed filmmaking? Hold onto your Raisinets. The summer movie season will bring some eye-popping, digitized, computerized extravaganzas that take the talkies to a whole new level.

Fast Talk

  • Fast Talk: Now Hiring

    At a time when all of corporate America seems to be doing more with less, we found a few companies, big and small, that are actually staffing up. So we had to ask: Why are you hanging out the "Help Wanted" sign?

From the Editor

  • Why JetBlue Is a Fast Company

    My first car, a 1964 Chevrolet Impala, was a triumph of function over form. It got me where I had to go (and it got there pretty fast), but it was hardly elegant. Just a big, boxy hunk of iron. Even then, I understood its aesthetic shortcomings: This was no Mustang or Thunderbird.

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