Fast Company iPad edition promotion

Table of Contents - May 2004

Table of Contents - May 2004

indicates a guide for discussion groups.

Features

And Now the Hard Part
Can JetBlue make the leap from popular (and profitable) niche airline to major player -- without losing its soul? Only if it can grow big but stay small at heart. Chuck Salter
Web Exclusive: On the Runway
As a corollary to May's cover feature on JetBlue, senior writer Chuck Salter flagged down JetBlue CEO David Neeleman for a candid Q&A about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
Web Exclusive: Calling JetBlue
JetBlue's recipe for customer service success combines work-at-home moms, flexible schedules, employee education, individual initiative, and... Potbelly Bear.
What`s The Buzz?
A young Boston-based marketing agency has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth--for a price. One caveat: Schlockmeisters need not apply. Linda Tischler
The Truth Shall Set You Free
For the past 23 years, Harbour and Associates has told U.S. automakers what they don`t want to hear--that they`re inefficient and uncompetitive. Here`s why knowing the worst about yourself can be the best thing that ever happened to you. Chuck Salter
Poof! Movie Magic
Think technology has transformed filmmaking? Hold onto your Raisinets. The summer movie season will bring some eye-popping, digitized, computerized extravaganzas that take the talkies to a whole new level. Scott Kirsner
The Toll of a New Machine
It started with ATMs. Then gas stations. Now self-service kiosks are taking over airports and invading McDonald`s restaurants. Is this the face of the jobless recovery? Or will automation make service better for workers and customers alike? Charles Fishman
Balance & Balance Sheets
By now most of the world (outside of the occasional football coach) knows that a woman-friendly workplace is good business. But while many big companies have all sorts of programs to retain and promote women, one obscure accounting firm has been particularly successful at doing so. So what do they know? Jena McGregor
A Day in the Life of Work: Wave Runner
A former lawyer found her true calling as a harbor pilot, steering 1,000-foot tanker ships through Portland`s waterways. Fiona Haley
Fast Talk: Now Hiring
At a time when all of corporate America seems to be doing more with less, we found a few companies, big and small, that are actually staffing up. So we had to ask: Why are you hanging out the "Help Wanted" sign? Ryan Underwood

Next

For Disney, the Story Not Told
The Disney shareholder showdown was as long as an epic. Too bad it didn`t have an epic hero. Charles Fishman
Chatter
Thanks, Mom! Cheryl Della Pietra
The World Is Their R&D Lab
Innovation middlemen try to put inventors and businesses together. It`s a way for companies to find great ideas outside their own R&D labs. Jena McGregor
CEO See-Ya!
David McCourt, CEO of RCN Corp. Carleen Hawn
Cavorting With Cavuto
How the host of cable`s highest-rated business show brings the market to the masses. Ryan Underwood
Brands With Character
How to create the next Doughboy? One company takes clients to three-day Character Camps to help overhaul their brand images. Fara Warner
Mighty Mints
Hospitality Mints` confections are less about the candy inside than the wrapper outside. Irwin Speizer
" Baby," maybe
Here`s a question: Are "baby" carrots, the tasty, two-inch orange snacks in little bags, really baby carrots? The answer is a lesson in getting new growth from old products. Charles Fishman
60 Seconds With Erik Weihenmayer
Erik Weihenmayer was the first blind climber to scale Mt. Everest. Now he`s helping corporations see things in a different light. Danielle Sacks
Priorities, on the Brink
Fast Company`s former managing editor decides to stop following a passive, if lucky, career path. Nate Nickerson
A High-Tech Body Shop
Problem: How to dispose of corporate PCs. Solution: Recondition them for sale to low-income families. Fiona Haley
Good To Great
Good Technology goes toe to toe with Research in Motion by focusing on the software used by BlackBerry -- not the device. Alison Overholt
Truck Wars
The nation`s package-delivery giants are racing to test and adopt cleaner engine technologies. Here`s how their fleets compare. Abby Schultz
Scary Movie
A Canadian documentary asserts that the modern-day corporation meets the criteria of a psychopath. Cheryl Della Pietra
Uganda, the Entrepreneur`s Paradise
Want to start or run a new business? You`ll be surprised which countries are the most entrepreneurial. Fast Company
The iPod Comes Home
Does the new mini make your old iPod seem like a clunker? Turn it into your home stereo. Here`s what you`ll need. Dean Markadakis
This Close
An entrepreneur hopes to open a chain of power-napping centers. It`s a vision for the future--and may well stay that way. Lucas Conley
The Barbie Problem
What is it with Barbie and commitment? Danielle Sacks
Office Handbook
Chapter 55: Excused Absences Ryan Underwood
The Corporate Shrink
A chairman`s childish churlishness. Dr. Kerry J. Sulkowicz

Playbook

Lessons From the Doom Loop
What to do when your company and career are caught in a death spiral. Ted Harro
Do You Make the Grade?
Our own editor got tough grades when he asked Fast Company staffers to evaluate his performance using an online service. John A. Byrne
Readers' Choice
In the business fable The Radical Leap, a consultant gleans leadership wisdom from a surfer.
Leave It at the Stream
Instead of being a Monday-morning quarterback, focus on next week`s game. Marshall Goldsmith
From Subject to Citizen
Getting the feudalism out of capitalism. Shoshana Zuboff
Send in the Clowns
When it comes to the health of your company, it`s time to stop clowning around. Seth Godin

More Great Stuff

Why JetBlue Is a Fast Company
This month`s letter from the editor. John A. Byrne
Between The Lines
The stories behind this issue`s stories. Fast Company
Feedback
Letters. Updates. Advice. Fast Company
The Net/Net
A go-to guide of the products and services featured in this month`s issue Fast Company

Additional Web Exclusives

Worker, Hack Thyself
Social engineers hack the one part of IT that can't be patched: humans. The best line of defense? Learn how to do it yourself.
Then Again, the Alternative Is Worldcom
What happens when the mob logs on