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Practicing More Than Jack Preached

By: John A. ByrneWed Dec 19, 2007 at 12:48 AM
John A. Byrne, editor-in-chief of Fast Company, recalls his first meetings with GE CEO Jeff Immelt -- and considers the leadership style, skills, and strategy of Jack Welch's successor.

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Like Jack, too, he has developed his own guidelines to evaluate new business opportunities and acquisitions. They make for a smart and sensible checklist on their own. Jeff said he likes businesses that:

  • Are technically based, because these can guarantee healthy profit margins
  • Have multiple revenue streams, from product sales and service to financing
  • Allow GE to own the customer interface

He cited GE's jet engine business as an example of this, in which the company sells directly to airlines. Lightbulbs, on the other hand, tend to get sold through intermediaries. "You want a business that's tough?" Jeff asked the audience at Dartmouth. "Try selling light bulbs to Wal-Mart."

Since taking over GE just days before Sept. 11, 2001, it's been a tough haul. Jeff has been confronted with terrorism, war, recession, and an economy in a long malaise. But I'm betting on this remarkable leader, not merely because of how well he's performed against these major challenges. But because of the confidence, the intelligence, and the open leadership style that I saw close up in the conference room that once belonged to Jack.

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From Issue 81 | April 2004

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