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August 9, 1995: The Big Bang

Netscape, just 16 months old, goes public on the Nasdaq. Shares, first priced at $28, open at $71. Founders Marc Andreessen and Jim Clark end up centimillionaires. The New Economy is born.

April 1997: The Biggest Little Startup in History

Storied venture firm Kleiner Perkins Caufield & Byers (also an investor in Netscape) arranges a $48 million private placement for fledgling Internet service provider @Home, giving the company a record-breaking value of more than $1 billion.

September 1997: The Virtues of Narcissism

In a double issue of Fast Company, management guru Tom Peters says your most important job is head marketer of the Brand Called You.

November 13, 1998: Money Really Does Grow on Trees!

TheGlobe.com, a little-known Web portal--whatever that was--shatters IPO records with a 606% first-day rise.

January 1999: Eyeballs by the Truckload

Job sites HotJobs.com and Monster.com pay $2 million and $4 million, respectively, to run five ads during the Super Bowl.

May 28, 1999: Spending Funny Money

With its shares trading near $100, @Home completes a $7.2 billion buyout of Internet portal Excite, another Kleiner Perkins startup, to create "the new media network for the 21st century." It is expected to compete with AOL.

August 1999: Spending More Funny Money

Cisco pays $7.4 billion in stock for Cerent Communications and Monterey Networks, the largest startup purchase of the New Economy.

November 1999: Bonfire of the Inanities

Web retailer Respond.com invites 2,000 Valleyites to its launch party, and 10,000 RSVP. Guests at the $200,000 shindig get individual bottles of Veuve Clicquot champagne.

January 25, 2000: Uh-Oh. Did You Hear Something?

Goldman Sachs files for a $58 million IPO of 18-month-old Noosh Inc., a zero-revenue company that says its key business strategy will be to "exploit our first-mover advantage." The deal is withdrawn May 22.

April 17, 2000: I Definitely Heard Something!

We suddenly run out of greater fools: The stock market crumbles. In just six-and-a-half hours, the Dow plunges 617 points, or 6%; the Nasdaq ends up 34% below its all-time high of a month earlier.

May 2000: Speed...Kills

Fast Company urges being fast in all things. Fast to hire! Fast to partner! Fast to spend. We leave out "Fast to go bust!"

January 2001: So Much for 21st Century New Media Networks

Excite@Home takes a staggering $4.6 billion write-off on its media properties, and files for Chapter 11 bankruptcy in September.