It wasn't the shiny world we envisioned. But it wasn't a train wreck, either. As the economy turns up again, we wonder: What was real? Jennifer Reingold
Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren`t advertisers paying them any attention? Linda Tischler
Sir Gulam Kaderbhoy Noon has built one of the world`s largest ethnic-food factories, cooking and shipping close to 1 million packaged meals a week. Starting at 6 a.m. every day, 1,000 workers cook from a menu of more than 800 dishes. Just don`t call it fast food. Ian Wylie
Our third annual competition generated more than 1,650 entries, 15,000 reader comments - and 50 winners. From entrepreneurial monks to the inventor of magnetized sticky notes, their stories form an inspirational chronicle of creativity, struggle, and triumph. Paul Cabana
Thomas Davenport has helped midwife some of the biggest trends to have shaped business over the past 25 years--among them, reengineering and knowledge management. Now he`s asking: Where do ideas come from? And how do they get traction? Here`s his eight-point plan for winning with ideas. Bill Breen
Internet telephony is cheap: "The economics finally make sense." But as more and more companies are discovering, it also can let you do some nifty things. Voice over Internet protocol technology is keeping workers--in hospitals, Wall Street brokerages, law firms, even National Basketball Association franchises--connected as never before. Scott Kirsner
Chuck Guerra is a plane mechanic--in the Mojave Desert. He parks, seals, and maintains planes that airlines can`t use, keeping them ready for their return, someday, to service. Chuck Salter
Though China`s factories fill our shelves, it has yet to produce truly powerful global companies or brands. That`s about to change. Thomas Hout and Jim Hemerling
Kinko`s copy shops use 32 million sheets of paper every day. Still, the company seeks a balance by conserving energy, buying renewable energy, and striving for sustainability. Abby Schultz
Enron and WorldCom introduced us to the high art of massive fraud. But Parmalat and its former chief executive, Calisto Tanzi, have elevated the form to epic tragicomedy. Ian Wylie
How to explain poker`s revival as America`s most popular sport? Could be because it`s the ultimate forum for liars. And that, says world poker champ Phil Hellmuth Jr., is good business. Carleen Hawn