Russell Simmons, the godfather of hip-hop, has used street smarts and a platinum Rolodex to create a $300 million conglomerate. Now he`s flexing his political muscle. Come inside the frenetic world of a modern entrepreneur. Jennifer Reingold
Sure, everybody loves a bargain. But smart companies know we`ll also happily pay a premium for products we really love. These "new luxuries" aren`t always what you`d expect, either. Linda Tischler
For Bob Basten, work was the most important thing in life. Now he`s preparing to lose both. Here`s how a remarkable leader is bracing himself, and his company, for the end. Christine Canabou
They won`t end up in every garage, but a new generation of low-cost "personal" jets could really take off. Tiny Adam Aircraft is racing to be first on the runway. Scott Kirsner
Once again, we turn the tables--this time asking top execs to answer questions from their own companies` standard job interviews. Do they measure up? Ryan Underwood
In her 44 years as the butter sculptress at the Iowa State Fair, Norma Lyon has churned out statues of everything from cows to Elvis to the Last Supper. Bill Breen
