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Issue 72

July 2003

A Guide For The Perplexed Exec

  • A guide for the perplexed exec. Is it time to downsize my dreams? What's the smartest way to change careers? How do I keep my people working harder if I can't pay them more? How do I lead for the long haul? Twenty-one make-or-break questions about your current job, your next career, and life inside your company -- and no-nonsense answers from the world's savviest experts. You've got questions? We've got answers.

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Features

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  • Stuff of the Month

    Web sites, a book about pride, the new iPod, and Randall Rothenberg's take on Madison Avenue's Ad of the Month.

  • Are You Insperienced?

    Whirlpool cooks up a new shopping experience.

  • Learning How to Speak to Gen Y

    Toyota's quest to woo younger consumers is a drive toward companywide innovation.

  • E*Trade's Stop-Loss Order

    CEO Mitchell Caplan is guiding E*Trade Group Inc. through its turbulent adolescence.

  • 7 Habits of Spectacularly Unsuccessful Executives

    It's not easy to become as disastrous a boss as Dennis Kozlowski, Jean-Marie Messier, or Jill Barad -- but you can, if you work at it. And here's the best part: Each of the qualities that you need to be a spectacular failure is widely admired in today's business world.

  • Design for Collaboration

    A look into world-class architecture-and-design firm Gensler's new headquarters.

  • War On Spam

    The Anti-Spam Research Group is committed to ridding the world of spam.

  • Clear and Present Danger

    Bankruptcy, unemployment, terrorism, war, disease . . . Welcome to dangerous times. Here are four strategies for living well in a state of high alert.

  • Safer Ways to Take a Risk

    Chasing your dream demands a leap of faith. Just remember to look before you leap.

  • Our Picks for Summer Kicks

    Sunscreen? Check. Shades? Check. Now for the really good stuff: our picks for warm-weather kicks. Have yourself a techie summer.

  • Speedometer

    Special Summer-Movie Edition. What does -- and doesn't -- sell in Hollywood these days. Plus, the management wisdom of Marilyn Monroe. And while you're reading, please supersize the popcorn.

Columns

Fast Talk

  • Fast Talk: My Hardest Decision

    Like a career, a company is the result of moves made and of opportunities lost. Five high-profile leaders reflect on their most difficult calls.

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  • Between The Lines

    The stories behind this issue's stories.

  • The Net/Net

    A go-to guide of the products and services featured in this month's issue.

From the Editor