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Table of Contents - May 2003

Table of Contents - May 2003

Features

The New Normal
From Boom to Bust to War to Whatever Comes Next. Superstar investor Roger McNamee defines the new era of business and finance and shows where the smart money is headed. Here`s what you need to know about investing, competing, and winning today -- and for the rest of your life. Polly LaBarre
How To Play Beane Ball
The Oakland A`s Billy Beane has perfected the new rules for winning at baseball -- on the field and in the books. Some say that he`s a genius who has mastered the future of the game. He says that doing more with less just means playing by the numbers. Keith H. Hammonds
GE (Re) Does The Numbers
One of the most valuable (and most complicated) companies on earth is making big changes in how it interacts with investors. GE`s man on Wall Street explains the importance of being earnest. Keith H. Hammonds
She`s Helping Yahoo Act Normal
First there was the dream: Everybody gets to be a millionaire! Then there was the nightmare: Will I have a job? Now there`s a back-to-basics search for clarity: What`s the new deal between Yahoo and its people? Libby Sartain, who joined the Internet standard-bearer from Southwest Airlines, is offering some answers. Bill Breen
Who Ever Said Comedy Had To Be Fun?
For Rob Burnett, president and CEO of David Letterman`s production company, Worldwide Pants, comedy is serious business. But long hours and nagging self-doubt are the price you pay to make people laugh -- and to build a company that does distinctive work in an industry where distinctive work is in short supply. Chuck Salter
Stop...And Sell the Flowers
Two fast-track Dutch consultants decide that there`s more to life than travel, presentations, and nonstop meetings. Their business plan for sanity? Selling tulip bulbs. Online. At a profit. Don`t sneeze at the idea: The business is taking root. Linda Tischler
Fast Talk: Hard Drive
Where is the auto business going? Voices from the world`s most important industry discuss the future of designing, selling, marketing, and manufacturing cars. Ryan Underwood

Next

The Biology of Business
The old model: Companies live forever and the people die. Christopher Meyer
Risky Business
For these cautious managers, your risk is their reward. Keith H. Hammonds
Casus Belly
Ryan Underwood
Confidence Is Not a Game
Who: Charles D. Niemeier
Title: Acting Chairman of the U.S. Public Company Accounting Oversight Board
Where: Washington, DC
Challenge: To restore integrity to corporate accounting (and rescue capitalism) Ryan Underwood
Calling for a Renewable Future
How Nokia has tackled the ultimate creative act: building innovation into the company`s culture. Ian Wylie
Stuff of the Month
Web sites, two books, a no-nonsense bag, and Randall Rothenberg`s take on Madison Avenue`s Ad of the Month. Fast Company
Fast Ideas for Slow Times
Innovation within limits is the order of the day. Here, three rules for conservative creativity. Christine Canabou
Planting the SEED of Education
The nation`s first urban public boarding school preps inner-city students for college. Curtis Sittenfeld
Loose Lips Sink Chips
Your IT department is doing its job to keep you safe. Here`s how You can protect yourself. Alison Overholt
Speedometer
This month, FC throws some statistical curveballs on the business of baseball: from the numbers behind its class system to the card that boasts a $1.27 million price tag. Ryan Underwood

Columns

What It Takes to Win the 40-Year War
According to one military expert on global terror, we`re at the outset of a war that could last 40 years. Here are four bold strategies to help you adjust to this new reality -- and make sure that we win the war. John Ellis
" Slowly I Turned...Step by Step...Inch by Inch..."
What`s the best way to build a great company, launch a new product, or advance your own career? Try this chili recipe: Low and slow makes for maximum flavor. Seth Godin
Women As Heroines of Their Own Lives
This month, Anne exchanges email with Nora Ephron, film director and author of the recent play Imaginary Friends. Anne Kreamer

More Great Stuff

Welcome to the New Normal
The Founding Editors
Between The Lines
The stories behind this issue`s stories. Fast Company
The Net/Net
A go-to guide of the products and services featured in this month`s issue. Fast Company