The Persona: Sure, your cell phone is a tool -- but do they have to be so ugly? You need a phone that's as stylish as you are!
The Plan: Your phone is all about coordinating those vital social engagements. That means you're one of the few who can benefit from the cheapest calling plans, which allow for a few daytime calls but mostly provide tons of night and weekend minutes, when your social calendar is busiest. For example, Cingular's SuperHome 300 plan will get you 300 anytime minutes, plus 5,000 night or weekend minutes, for just $29.99 per month.
The Phone: For a sleek look, try the Motorola v70, available from Cingular and T-Mobile. The twisting clock-face design keeps the phone tiny when closed; it spins open to reveal a comfortably sized device when making calls. At only 2.9 ounces, you won't find anything more discreet. (Visit www.motorola.com. Price: about $275.)
The Persona: You always have the latest thing, no matter how new or unproven. You had an iPod before it was cool, you knew the secret code for forwarding commercials on TiVo before the network execs realized that they had a problem, and now you need a phone with enough built-in toys and tricks to keep even you entertained.
The Plan: As an entertainment junkie, you value services above all else. So you'll want a plan that gives you game! Check out Sprint's new deal with Warner Music that allows you to download samples of the latest pop tunes. Or, if interactive entertainment is more your style, you can use your AT&T phone to vote for the next American Idol or play trivia games with other users at NFL games next season. Both providers offer multiplayer game downloads. Be sure to choose a plan that has lots of minutes, because you'll eat them up quickly if you're surfing the Web and playing Internet-based games.
The Phone: Take a look at Samsung's new model v205, available from T-Mobile and Sprint. It sports an integrated camera that swivels, allowing you to take digital photos of yourself or your friends and send them from the phone. It also boasts a full-color screen that is great for viewing photos and gaming. (Visit www.samsungusa.com. Price: $350.)
The Persona: You hate it, but you've bowed to the inevitable: You're finally carrying a cell phone. But you only want it for emergencies, so you don't need any bells and whistles.
The Plan: Go rock-bottom. Order the lowest number of minutes, and be sure to ask your carrier if it offers emergency plans: Some providers will charge you as little as $15 per month if you promise only to use the phone to call 911 and certain other emergency phone numbers. Most important, ask around about good coverage, because when that emergency finally does happen, you will need to be sure that the call will connect -- and it's surprising how often 911 calls from wireless phones are dropped. Select a carrier that provides analog back- up service. That way, if you're too far from a digital-signal tower, your call will still go through.
The Phone: Get a simple, workhorse phone. Just make sure that it fits comfortably in your hand and pocket, so you'll have it with you when the time comes to make that emergency call.