It's every company's goal -- but it's one that few manage to achieve. Here are strategies and tactics to make your company grow again, drawn from in-depth research on companies that have been registering double-digit growth for years. Tired of cutting costs and downsizing dreams? This is your wake-up call. Adrian Slywotzky and Richard Wise page 66
... Its performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... But Google is also a case study in savvy management -- a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail ... Here's a search for the growth secrets of one of the world's most exciting young companies -- a company from which every company can learn. Keith H. Hammonds page 74
(and can't afford not to ask) What are your chances of being audited? Could the economy function without bank machines? What's the one stock investment that you should have made when you were young? We answer 10 questions -- some serious, some lighthearted, all eye-opening -- about the stuff that makes the world go round. Fast Company page 83
Tough-minded advice for tough times: how to get by on (a lot) less. The ultimate guide to living off the land, keeping your priorities straight, and not losing hope. Courtesy of the U.S. Army Special Forces. After you've read about how to "Fight to Survive" in this issue of the magazine, read "The Ultimate Survivor", a Web-only companion profile of First Lieutenant James "Nick" Row. Chuck Salter page 92
The Army's Special Forces SERE course was designed by a Green Beret who relied on its four elements -- survival, evasion, resistance, and escape -- to return home from the Vietnam War in one of that war's most improbable survival stories. Chuck Salter Web-exclusive feature
With legal tenacity, business diplomacy, and media savvy, Cyrus Mehri has tackled racial discrimination at some of America's best-known organizations, from Texaco to the NFL. He has won huge awards and made real change. He's even winning some fans in the executive suite. Chuck Salter page 102
Brad Seligman is spearheading a lawsuit against America's largest private employer, charging it with discrimination against its female workers. Wal-Mart never bargained for this. Chuck Salter page 112
Striking a balance "between integrity and sensibility," the U.S. Department of Commerce last week issued a set of business-ethics guidelines that it hopes will restore confidence in the U.S. economy by making it easier for the public to understand what constitutes unethical behavior and for corporations to fulfill their moral and legal obligations. An excerpt of the regulations, including codified exceptions, follows. Andrew Marlatt page 25
Who: Chris Lowe Title: Chief marketing officer, Coca-Cola North America Where: Atlanta, Georgia Challenge: Teach the world to love Coke...again. Fara Warner page 36
